White Hair Amps
Breaking the 50th Birthday Glass Window
Are you a Post50 Person? Well then, you are powerful. Take a look as SAGE Companion Project investigates how mature adult consumers - The "Boomers", the Post-50 People can and do impact advertising, supply and demand, and the marketplace - from the Post-50 "Appearance " to our "Influence" - we can be a highly sought after and prized demographic. Take a look at these interesting statistics. Spending by the 116 million+ U.S. consumers age 50 and older tops three (3) trillion dollars.This is up 45 percent in the last 10 years. (U.S. Bureau of Labor Statistics)
PRACTICAL LIVING ARTS
Across targeted marketing POST-50 PEOPLE are like lightning rods. Applying the practical art of living out loud, we can choose to influence the consumer marketplace.
Older adults are sought after and prized for wisdom, insight and now- for buying power.
And , this especially true of the female demographic- WOMEN- who make most of the buying decisions for the home and personal amenities.
White Hair Amps - is sophistication in the world of supply and demand. This
opens up a whole range of possibility and powerful connections for the incredibly influential leading
edge state-of-the-art adult.
Ageism...be gone! Where negative connotations once dominated a youth-oriented culture and industries such as advertising in a time when workers over the age of 40 were considered "old"- sheer numbers of bright and engaged workers- many highly entrepreneurial now influence market trends.
READ the articles for The Sage Companion Project
by TOP Marketing Experts
Leading edge boomers and older adults have more time and possibly less family responsibility. We have earned the designation of "mature consumer." We do seek products, services, and activities that compliment a desire to live life to the fullest.
use boomer consumer buying power to demand sustainable excellence
talking points to
start the conversation today
FOR MORE IDEAS
about how to make the most of one's hard-earned income