White Hair Amps
  Boomer Consumer Buying Power  



White Hair Amps

Breaking the 50th Birthday Glass Window


Are you a Post50 Person?  Well then, you are powerful. Take a look as  SAGE Companion Project   investigates how mature adult consumers - The "Boomers", the Post-50 People can and do impact advertising, supply and demand,  and the marketplace  - from the Post-50 "Appearance " to our "Influence" - we can be a highly sought after and prized demographic. Take a look at these interesting statistics. Spending by the 116 million+ U.S. consumers age 50 and older tops three (3) trillion dollars.This is up 45 percent in the last 10 years. (U.S. Bureau of Labor Statistics)


PRACTICAL LIVING ARTS


Across  targeted marketing  POST-50 PEOPLE  are like lightning rods. Applying the practical art of living out loud, we can  choose  to influence the consumer marketplace.

  We can influence design standards- regardless of age or physical ability. And we can create opportunities for positive futures.


White Hair Amps



Older adults are sought after and prized for wisdom, insight and now- for buying power.

  And , this especially true of the female demographic-  WOMENwho  make most of the buying decisions for the home and personal amenities.


White Hair Amps - is sophistication in the world of supply and demand. This  opens up a whole range of possibility and powerful connections for the incredibly influential leading edge  state-of-the-art adult.

Ageism...be gone!  Where negative connotations once dominated  a youth-oriented culture and industries such as advertising in a time when workers over the age of 40 were considered "old"-  sheer numbers of bright and engaged workers- many highly entrepreneurial now influence market trends.


READ the articles for The Sage Companion Project
by TOP Marketing Experts

White Hair Amps


RICHARD AMBROSIUS AT THE SAGE COMPANION

CHARLES SCHEWE AT THE SAGE COMPANION


Leading edge boomers and older adults  have more time and possibly less family responsibility. We have earned the designation of "mature consumer." We do seek products, services, and activities that compliment a desire to live life to the fullest.


As "Post-50-People prepare for quality of life in the coming years, whether that may be to stay at home (age-in-place) relocate, or downsize, we come right up to a serious edge . ONWARD!


 stakeholders

use boomer consumer buying power to demand sustainable excellence

talking points to

start the conversation today

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